CEO & FOUNDER

Total hair and skincare have always been a part of Jasmine Locust’s life since she was a young child. She was intrigued by all aspects of it, from improving the skin, admiring different textures, colors, and curl patterns of hair, to the never-ending styles and products that could be curated. Her family always came to her for various creations, knowing they could trust her with their precious strands. After graduating from college, getting married and starting a family, she settled into her life when she reached a hurdle. Being a working mother always on the go she enjoyed wearing protective styles such as braids, she would one day notice a braid install left her with bald spots. It was a traumatic and devastating period that is common for so many. She felt lost in seeking someone who could guide her on restoring her hair to its healthy state. After trying various products, she began to make her own. That experience encouraged her to become an expert on all things beauty, and her products are perfect for the hair and skin, with other natural care products in the works. Her formulas' versatility speaks to her dedication to solve many pressing issues with the hair and body and reconnect customers with their health and inner sol to show their true glow. Jasmine’s Sol is a labor of love and dedication to women and men who are seeking ways to take better care of their hair, skin, body, mind and sol.